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The most common is buying based on online research alone, without spending meaningful time in the neighborhoods under consideration. Pensacola's character varies dramatically from one neighborhood to the next, and the feel of a street at 7am on a Tuesday is not captured in any listing photo. The second most common mistake is underestimating insurance costs — Florida's property insurance is significantly higher than national averages, and buyers who don't account for it early can find their budget assumptions don't hold.
This answer is part of a longer article by Pam Heinold:
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